Journal
Notes on branding, marketing, and the messy reality of running a solo studio.
Apr 22, 2026
Positioning is a promise, not a slogan
Why most brand positioning fails the moment it leaves the deck — and what to do instead.
Mar 14, 2026
The 90-day marketing plan that actually gets executed
Annual plans are fiction. Here's the shorter loop I run with every client.
Feb 2, 2026
Why I went solo (and why I'm staying that way)
The agency model is built for billable hours. Solo studios are built for outcomes.